Ship Your Email Course Engine in 4 Weeks

Our cohort starts on Oct 8 (next Tue) and we're closing enrollment on Ocr 4 (this Fri). This is your last chance to join.

This course is a live cohort program for you to create your signature email course in only 4 weeks. How? Weekly goals, fill-in-the-blank templates, and review rounds.


You’ll leave the program with a valuable asset that acts like the front door of your business. 


This asset can change your marketing game — thought leadership on a topic, a signature entry point for people interested in you, and an easy way to initiate collaboration with others. 

 

If you are tired of the social media hamster wheel and want a scalable way to grow your email list, this course is for you.


My email courses are the backbone of my business and have attracted 8,000+ subscribers without active marketing. Once they get into my world, dozens of these subscribers have gone on to buy my products ranging from $50-2,400.

Who is this for?
This course is for full-time entrepreneurs and part-time creators who want an effective asset to turn anyone into their email subscribers. 

It is for strategic business owners who want to:

  • Be seen as a thought leader for the topic
  • Build a high-converting top-of-funnel asset
  • Open new doors for cross-promotion opportunities
  • Grow an owned audience with an email list


If you already have a free email course and want to improve it, you can also join to uncover new ways to make it more attractive and recommendable.

What will you get?
You’ll get the complete step-by-step system to ship your email course in 4 weeks. 

The course covers choosing the right topic for scale, designing the course to help students achieve outcomes and trust you, packaging the course for recommendability, and using the course to reach new audiences.

You’ll be fully supported in several ways:

4-week blueprint to tackle one thing at a time

Fill-in-the-blank templates so you don’t have to start from scratch

Live calls to discuss and review student’s work together

Moderated peer review rounds

A community space for feedback and questions anytime

An opportunity to showcase your course and get cross-promote chances

What’s different about this?
You can build an email course yourself, so why join this cohort?
#1 You want to be the go-to person for your topic
When you put someone in a learning environment and get them a small win, you have seeded yourself in their mind. I’ll show you how to create a win for someone in just 5 short lessons.
#2 You want to have a business card-like asset
When you connect with new audiences or partners who have your potential audiences, you want to make it super easy for them to say “Yes!” I’ll show you how having a free email course can increase the chance of them saying yes.
#3 You want to create a word-of-mouth engine
An email course is just a course until you look at it differently. You want people to say “This should be a paid course. Why is it free?” This is how you create a recommendable asset that will bring you customers without posting more content. I’ll show you how virality can be built into the course.
#4 I’m a fan of not wasting time
Yes, a cohort can bring together a motivated group who wants to achieve the same thing, but it can be a big time-sucker. This is why we don’t do live lectures in this course. This is why we leverage asynchronous collaboration as much as possible. This is why we reserve live calls for the most important things like discussion and questions.
#5 I’m a fan of making it easiest for you
The hardest part is to get things done. I am giving you everything you need to build your email course so you can spend more time strategizing and designing what this asset can do for you.
Can you really build this asset in 4 weeks?
The answer is yes.

A free email course includes a welcome email, 5 lesson emails, and a closing email. All emails should not be longer than 800 words each. This is very doable in 4 weeks.

But here comes the hardest parts: being strategic with the topic, optimizing for conversions, and crafting a compact yet awesome learning experience.

This takes commitment and hard work.

The beauty of an email course is that you can always improve the course. Your goal should be to get version 1 out as soon as possible so people can already subscribe.
Are you eligible to join this course?
This course is not for everyone.

  • It is NOT for beginners who do not know lead magnets and email marketing.
  • It is NOT for those still in their early days searching for a niche.
  • It is BEST for those planning to sell digital info products. A big part of this course is about crafting a magical learning experience so that people enjoy learning from you.
Cohort details

Start Date: Tuesday, October 8, 2024

End Date: Friday, November 1, 2024

Live Sessions: 4 live Zoom calls over 4 weeks (all recorded)


Live Sessions Date & Time: Tuesdays at 10 am US ET for 75 minutes 

  • Tuesday, October 8, 2024 10:00-11:15 am 
  • Tuesday, October 15, 2024 10:00-11:15 am 
  • Tuesday, October 22, 2024 10:00-11:15 am 
  • Tuesday, October 29, 2024 10:00-11:15 am


If we have enough students from APAC or Pacific Time, I'm happy to arrange 2 additional live sessions at 10 am GMT+8 to make sure students in these regions are supported. You can email me at kevon[at]smallschool.is to check.


Expected commitment: 3 hours of building x 4 weeks 

What’s covered?

Here’s an overview of what’s covered in each week.


Less is more. This cohort is not about learning a billion things each week. It is about learning enough to work on your implementation.

 

Each week, you'll be given lessons, frameworks, and templates to build your course. Learning and exchange happen asynchronously and we have one live session to review student’s top questions and discuss selected work.


In total, we’ll have 2 rounds of peer-to-peer review.


Week 1 (Oct 8-14) 

  • How to see your email course as a business card on steroids
  • What makes a high-converting and recommendable email course
  • How to choose a topic that attracts the majority of your target audience
  • How to choose a topic that has embedded word-of-mouth
  • How to set up the email course in your preferred email marketing software


Week 2 (Oct 15-21)

  • How to structure your course to deliver a sure win in 5 days 
  • How to craft your unique selling points before you build your course 
  • How to write subject lines that boost email open rates 
  • How to keep your students engaged throughout the week 
  • How to get students to connect with you proactively


Week 3 (Oct 22-28) 

  • How to write email lessons that your students want to read from start to end
  • How to choose the email components that increase their trust in you 
  • How to get the highest percentage of students to finish your course 


Week 4 (Oct 29-1)

  • How to market your course as a no-brainer heck-yes resource and get 90%+ conversion
  • How to trigger students to tell their friends about your course
  • How to turn this free course student into a raving fan and customer


Bonus: Closing Week (Nov 2-8)

  • Time to make your email course live
  • Showcase your email course to our group and your audiences
  • Find cross-promotion opportunities to get subscribers for this course

How would you like to build this asset?
A // Join the 4-week cohort

$347


  • Lifetime access to the course materials
  • Blueprint + templates to build the course
  • 60 days of access to the cohort community

B // Join the Cohort + Get My 1:1 Help

$897


  • I'll get an in-depth understanding of your niche and funnel design
  • I'll review your work and make personalized suggestions to you every week
  • I'll hop on a 30-min call with you every week (4 in total)


P.S. Limits to 2 students. Only 1 left.

About me

Hi! My name is Kevon Cheung and I’m the founder and head teacher of Small School.

When I started, I was a nobody with no niche, followers, or even friends. A big part of my success in making 6-figure sales from my digital info products comes from building free signature assets that anchor me to specific topics.


My Build in Public guide made me the “Build in Public guy” and my Making Twitter Friends email course made me the “Twitter Friends guy”.


No one can imagine the exposure and impact a free signature asset can bring. My email courses have collectively brought me 8,000+ email subscribers without me actively promoting my work every day.

I love cohort-based learning. Having a group of determined students eager to get results makes learning and teaching enjoyable. In the last 3 years, I’ve run 12 cohorts. Here’s what people have said about my live courses
30 Days Money Back Gaurantee
You shouldn't pay for something that you don't find useful. 

If you ask for a refund within 14 days of enrollment, I guarantee you'll get your money back less the payment fee (~3.4%) Stripe already charged.
FAQs
Q: What if I cannot attend the 4 live calls? Is it still worth joining?

A: Yes, you should still join. The most important part of this program is building out your free email course. You'll have everything you need to make this happen. The live calls are there to enhance the experience. You'll always have all the recordings.


Q: How long do I have access to the materials and recordings?

A: You'll have lifetime access to the materials and the recordings. You'll still have access to the Slack community 30 days after the cohort ends.
Are you ready to take your marketing game to the next level?
Serious warning: you'll likely fall in love with building assets for your business instead of creating more content. So, think carefully before you join!

If you have more questions, email me at kevon[at]smallschool.is and I'm happy to answer them.
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  • Preferred option
    Cohort$347.00
  • Preferred option
    Cohort + 1:1 Coaching (Only 1 Left)$897.00
Special Offer
Reach Booster

Once you have a signature email course built, what’s next? Grab these 10 proven tactics to leverage your new asset to reach new audiences and start new collaborations.

You'll get it at the end of this cohort

Full price: $37. Get it today at $27

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