If you want to run a successful creator education business, you can’t just sell courses. You need a suite of offers and experiences to connect with your customers and students. 

 A live challenge is an important part of the mix. When you run one that’s priced strategically, you can:

• Turn your audience into customers
• Get them to take action together
• Be extremely close to them
• Discover their struggles
• Gain valuable insights for your business and other products
• Present an offer to help them solve their problems
  

You can even compete with bigger competitors with a challenge because customers see more value in implementation, not knowledge. 

• How to position a challenge in your education business
• How to design an attractive challenge
• What components you must include to drive action
• The best tools I use to run it (mostly free tools)
• How to grow your challenge with larger cohorts each time